Employees are considerably more inclined to offer their all for their company if they feel valued. The same respect that is shown to consumers should also be shown to employees. Your customer retention strategy should take into account coworkers and colleagues. Here are a few strategies to increase productivity and staff engagement.
1. Get to know workers as people first, not only as what they can do for you:
“Customers are more than just wallets”, according to Wigglesworth, Owner of RidgeLine Overhead Garage Door, “and workers, they’re more than just ‘assets’; they’re individuals who want to be appreciated and spoken with regularly. To stay in touch with staff members who work remotely, schedule regular video chats.”
2. Deliver a terrific product experience and give staff members the resources they require to do their duties successfully.
According to Jeff Romero, Founder of Octiv Digital, “You make sure that your service or product solves a pressing need for your customers, lives up to your promises, and is easy to use. Put forth the same effort for your employees as you would for your clients. Customers are greeted with respect by salesmen, store clerks, and customer service professionals. The great product experience you deliver is the firm itself: a terrific corporate culture, a lovely location to work, and the sensation of being able to complete a decent job without being delayed by unpleasant obstructions.”
Engagement requires you to be doing something you like in a circumstance that matters. Spending time learning about a subject that people are passionate about and can use in the workplace may significantly enhance people’s engagement and retention. Together with your personnel, design a plan for their professional growth and motivate them to keep learning. Not just new hires need education. It might be anything from signing up for professional certificates to taking online e-learning courses.
3. React quickly to issues:
Employees are unlikely to criticize the company on social media in the same way that a dissatisfied customer could through sites that now provide them a forum to do so. On the other side, prompt response to issues demonstrates respect for others. Listen to all of them and make an effort to address their problems, just as you would with client complaints. Giving people what they need is a huge win-win because people want to do important work, move the needle, and achieve outcomes for their firm.
4. Express your gratitude to their staff in a significant way:
Do you offer your consumers rewards and gifts? Could you use the same strategy with your team members?
“Presents, especially modest ones, help to reinforce positive emotions by marking accomplishments and significant anniversaries. Celebrate personal milestones like birthdays and marriages as well as team milestones like a successful project or a big sale,” says Marie Ysais, founder of Ysais Digital Marketing. She continues, “Company-wide actions like providing nourishing food options and offering (virtual) workout sessions have demonstrated to boost wellness, morale, and productivity. Employees are healthier and less irritated, and they are thankful because they feel appreciated.”
To ensure that your efforts are recognized both internally and externally as you implement these changes inside your business, be sure to apply for the “Great Place to Work” awards and the Investing in People Quality Standard.
