PPC is ever-changing, and what works today may not work tomorrow. As we move into 2023, there are certain things to avoid if you want to stay ahead of the curve. In this blog post, we’ll analyze 6 PPC trends that business owners and digital marketers need to be aware of. By understanding these trends, you can adjust your strategy and avoid potential pitfalls. Let’s dive in!
1. Don’t Overlook the Power of Video
Video is one of the most powerful tools in a marketer’s toolkit. It’s highly engaging, visually appealing, and can communicate complex messages quickly and easily. In fact, according to Wyzowl, 84% of consumers say they’ve been convinced to buy a product or service after watching a brand’s video.
If you’re not already using video in your Pay per Click or PPC campaigns, now is the time to start. You can use video ads on platforms like YouTube, Facebook, and Instagram. And thanks to new features like Google’s outstream video ads, you can also reach users who are watching videos on websites other than YouTube.
2. Avoid Neglecting Mobile
Mobile devices are playing an increasingly important role in the world of PPC. In fact, according to Google, more searches take place on mobile devices than on desktop computers. This trend is only going to continue as more and more people adopt smartphones and other mobile devices.
PPC Services Miami advised that if you want to stay ahead of the curve, it’s important to make sure your PPC campaigns are optimized for mobile. This means using features like call extensions and location targeting to reach mobile users. It also means making sure your ads are properly sized and formatted for small screens.
3. Don’t Ignore Automation
Automation is another major trend that’s reshaping the world of PPC. Thanks to advances in artificial intelligence (AI), it’s now possible to automate many of the tasks associated with running a PPC campaign. This includes tasks like keyword research, ad creation, and bid management.
Many best PPC companies are reiterating that if you’re not using automation in your PPC campaigns, you’re missing out on a major opportunity. Automation can help you save time and money while also improving your results. So if you’re not already using it, be sure to explore the various automation tools that are available.
4. Don’t Underestimate the Importance of Data
Data is more important than ever in the world of PPC. Thanks to advances in tracking and measurement, we now have access to more data than ever before. This data can be used to improve your campaigns in a number of ways.
For example, according to a leading digital marketing agency, you can use data to identify opportunities and optimize your campaigns for better results. You can also use it to track your progress over time and spot potential problems early on. If you’re not already using data to improve your PPC campaigns, now is the time to start.
5. Avoid Overlooking Audience Targeting
Audience targeting is another important trend that’s reshaping the world of PPC. Thanks to advances in data collection and analysis, we now have a much better understanding of who our target audiences are and what they want. This information can be used to create more targeted and effective PPC campaigns.
If you’re not already using audience targeting in your PPC campaigns, now is the time to start. There are a number of different audience targeting options available, so be sure to explore the ones that make the most sense for your business.
6. Don’t Neglect Emerging Platforms
Finally, don’t neglect emerging platforms when planning your PPC campaigns. While it’s important to focus on the major platforms like Google and Facebook, there are a number of other platforms that are worth considering. These include up-and-coming platforms like Snapchat, TikTok, and Pinterest.
Each of these platforms has its own unique features and capabilities. And as more users adopt them, they’re likely to become more important in the world of PPC. So if you’re not already using them, be sure to explore the potential they offer.
By avoiding these six mistakes, you can stay ahead of the curve and ensure your PPC campaigns are successful in 2023 and beyond. So if you’re looking to stay ahead of the competition, be sure to keep these tips in mind.
