Since its debut in 2006, Twitter has evolved from a casual opinion-sharing platform comprising what you did on your weekend with the world to an essential component of internet communication.
Additionally, Twitter’s audience is expanding. Twitter reported 187 million monetizable daily active users in late 2020, a whopping 29% increase from the same quarter in 2019.
The above statistic makes it mandatory for businesses to include Twitter in their marketing game. You’ll discover how to use Twitter for your business in this post. We’ll go over the fundamentals to get you set up and more complex advice to maximise your Twitter presence.
Why should businesses utilise Twitter?
There are numerous benefits to including Twitter in your company’s social media strategy in the midst of an ever-crowding social media market.
The fact that Twitter outreaches its peers in terms of reach makes it particularly appealing for advertising. In comparison to the number of users who are registered, roughly three times as many people use Twitter overall each month.
Consequently, when you tweet, you aren’t only interacting with Twitter users. Additionally, the more people go through your tweets, you’re getting more exposure.
Amazing Ways To Leverage Twitter For Your Business’s Growth
- Embed Twitter Feed On Your Website
One of the most significant ways to use Twitter in your business is to add Twitter feeds to your website. Twitter has emerged to become a giant pool of User-Generated Content that when embedded on your brand website can help you enjoy tremendous benefits like an increased user engagement on the website, to build social proof of your brand, to improve the overall look of the website and to gradually increase the sales and conversions.
The embedding process is extremely simple and can easily be completed with a help of a social media aggregation tool. Although there are various options available to complete the process, you can use a tool like the Taggbox Widget to complete the process seamlessly and effectively. The tool comes with a wide range of features that can help your upscale the overall impact and look of your Twitter widget. You can customize the widget as per your liking and moderate the content before publishing it on your website. The other amazing features of the tool are insightful analytics, real-time automatic content updates and a support team for assisting users if they encounter any issues while using the tool.
Also Read: How to Use Instagram With Your Direct Sales Business
- Use current/trending hashtags
The focus on Twitter is on popular hashtags. Using these hashtags is the greatest approach to improve your content’s visibility.
A recent occurrence can get a new perspective with just one tweet. Sharing a social media video about a hot topic, for instance, can gain you a lot of retweets and followers.
- Include images in your tweets for more impact
Although images linked to tweets have a better likelihood of interaction than plain text does, words still have a lot of weight on Twitter. Tweets featuring graphics had an average 35% increase in retweets, according to research that examined follower engagement.
Although including photos could be simple, it’s important to identify the ones that would appeal to your audience. Simple images, quotations, infographics, and other types of content are all acceptable.
- Make use of Twitter advertisements to market your content
A significant factor in why marketers find Twitter to be appealing is its 350+ million users. However, because of how much content is posted to Twitter every day, your brand’s Tweets may be lost in the noise.
The solution to this issue is Twitter advertising. Anything from a single Tweet to an entire account can be promoted. Any brand can use Twitter advertising, which has no minimum spending requirement.
- Evaluate your performance using Twitter analytics
A powerful feature called Twitter Analytics employs graphs and reports to give you insights into your Twitter activity.
This feature offers information on anything from the top Tweets you’ve sent to ad conversion rates.
The benefits of using Twitter Analytics for your company are numerous. You can use it to find out which days and hours your audience is most engaged or to calculate the ROI of your advertising.
- Use proper grammar
Twitter is a casual platform. You might not want to sound like a brand or an influencer in your group, though, if you are.
Hence, adapt your words according to the audience you are speaking to or the brand you are representing.
Key Takeaways
While we are set to conclude this post, we are certain that you must be ready to include these tips in your Twitter strategies to grow your business and maximize your profits.
The aforementioned tips and tactics are extremely easy to follow and implement and will most definitely show tremendous results if used correctly!
