The following blog post offers a great guide on how to get started with commercial photography and offers some of the best framing and filming techniques to use. It talks about the technology, which is essential for good framed shots and dimensions, as well as what you need in order to produce a professional-quality video.
Introduction
Commercial photography is a genre of photography that encompasses taking photographs of products, people, or places with the intent of using them for marketing or advertising purposes. A commercial photographer may be hired to shoot an advertorial for a company, take product photos for an online store, or capture pictures of a new building for real estate purposes. No matter what the project may be, there are some key techniques that all commercial photographers should keep in mind in order to ensure they are creating high-quality, effective imagery. In this guide, we will go over some important filming and framing tips that will help you up your commercial photography game.
Background Of Commercial Photography
Commercial photography is a very broad genre that covers many different types of photography. In general, commercial photography is any type of photography that is used to sell or promote a product, service, or brand. This can include things like advertising campaigns, product photos, and even corporate headshots. Commercial photography is usually done on commission, which means that the photographer is hired by a company or individual to create specific photographs for them. This means that the client has a say in what kind of images are created, and the photographer needs to be able to understand and execute the client’s vision. good commercial photographer will have a strong understanding of composition, lighting, and styling. They will also be able to work well under pressure and deadlines.
Types of Lighting
There are three main types of lighting used in commercial photography: natural light, artificial light, and flash. Natural light is the most common type of lighting used in commercial photography. It is also the most forgiving, since it can be diffused or direct depending on the time of day and weather conditions. Artificial light is less forgiving, but can be more controllable. There are two main types of artificial light: incandescent and fluorescent. Flash photography is the most controlled type of lighting, but can also be the most challenging to use effectively. Each type of lighting has its own strengths and weaknesses, so it’s important to know when and how to use each one. Natural light is best for outdoor shots or shots that need a softer look. Artificial light works well for indoor shots or shots that need more contrast. Flash photography can be used for either indoor or outdoor shots, but should only be used when absolutely necessary due to the high level of control required.
Camera Lenses
There are a few different types of camera lenses available on the market, and each one offers its own set of benefits. For example, a wide-angle lens is great for capturing large groups of people or expansive landscapes. A telephoto lens, on the other hand, is ideal for getting close-up shots of subjects that are far away. No matter what type of lens you choose, be sure to zoom in and out as needed to get the most flattering shot possible. Also, pay attention to the background of your shot and frame it in a way that complements your subject. With these tips in mind, you’ll be able to take stunning commercial photos every time!
Camera Styles
There are three main types of cameras used in commercial photography: – DSLRs – Mirrorless Cameras – Point and Shoot Cameras DSLRs are the most popular type of camera used in commercial photography. They offer the best image quality and the most options for changing lenses, shutter speeds, and other settings. Mirrorless cameras are lighter and more compact than DSLRs, but they still offer excellent image quality. Point and shoot cameras are the simplest type of camera to use, but they don’t offer the same level of image quality or control over settings as DSLRs and mirrorless cameras.
Geometric Shapes And Compositions
When it comes to commercial photography, geometric shapes and compositions can make or break your shot. In this section, we’ll go over some tips and tricks to help you make the most of these elements in your photos. For starters, paying attention to the overall shape of your composition can be helpful in creating a more pleasing image. For example, using geometric shapes to create leading lines can help draw the viewer’s eye into the photo and towards your subject matter. Additionally, utilizing symmetry and balance within your geometry can also create a more aesthetically pleasing image. Of course, you don’t always have to go for perfection when it comes to geometry in your photos. Sometimes, a more organic feel can be just as effective (if not more so). So, don’t be afraid to experiment with different shapes and compositions until you find something that works best for you and your subject matter.
Framing Techniques
There are many ways to frame a commercial photograph, and each one has its own unique benefits. Here are some of the most popular techniques: The rule of thirds is a classic framing technique that is used in both photography and filmmaking. The idea is to divide the frame into thirds, both horizontally and vertically, and to place the subject on one of the intersecting points. This creates a more balanced and pleasing composition.
The Golden Ratio is another popular framing technique. This approach uses a specific mathematical formula to determine where the subject should be placed within the frame. The result is often a more harmonious and visually appealing composition. Lead room is a common technique used in action shots or when photographing moving subjects. The idea is to leave extra space in front of the subject, so that they appear to be moving into the frame rather than out of it. This gives the image a sense of dynamism and movement.
Another common approach is called negative space. This simply means leaving plenty of empty space around the subject, so that it stands out in relief against the background. Negative space can be used to create a sense of calm and tranquility or to emphasize the isolation of the subject matter.
