If you’re a doctor who wants to get more patients from your local area, then you need to make sure your website is optimized for local SEO with the help of a good healthcare SEO consultant.
What Is Local SEO?
Local SEO is the process of making your website more visible in search engine results for searches related to your location. For example, if someone searches for “dentists in London”, then you’d want your website to appear as high up in the results as possible.
Why Is Local SEO Important?
Local SEO for doctors is important because it can help you to get more patients from your local area. If your website appears higher up in the results for searches related to your location, then you’re more likely to get clicks and traffic.
How To Optimize Your Online Presence For Local SEO?
There are a few key things you can do to optimize your online presence for local SEO.
1. Optimize Your Website for Local Keywords
One of the most important things you can do to optimize your website for local SEO is to include local keywords throughout your site. Local keywords suggested by the healthcare SEO experts are terms that include your city or town, or other nearby towns. For example, if you’re a doctor in Boston, some local keywords you might use on your website include:
- Boston doctor
- Doctor in Boston
- Doctors in Boston
- Best doctor in Boston
2. Optimize Your Google My Business Listing
Another important thing you can do to optimize your online presence for local SEO is to claim and optimize your Google My Business listing. Your Google My Business listing is what appears in the “map” section of search results. To claim your listing, simply go to google.com/business and follow the instructions. Once you’ve claimed your listing, be sure to fill out all of the information, including your website URL, practice hours, phone number, and address. You should also add photos and videos, and encourage patients to leave reviews.
3. Optimize Your Online Listings
In addition to claiming your Google My Business listing, you should also claim your listing on other important directory sites, such as Yelp, Healthgrades, and Zocdoc. These listing sites are important because they can help improve your visibility in search results. To claim your listings, simply search for your practice on each site and follow the instructions. As with your Google My Business listing, be sure to fill out all of the information and add photos and videos.
4. Optimize Your Social Media Profiles
Your social media profiles are another important part of your online presence. When patients search for you on social media sites like Facebook, Twitter, or Instagram, you want your profiles to appear at the top of the search results. To optimize your social media profiles for local SEO, be sure to include your city or town in your profile. You should also include a link to your website and your practice’s address, phone number, and hours. And, of course, don’t forget to add photos and videos!
5. Publish Local Content
Finally, one of the best things you can do to optimize your online presence for local SEO is to publish local content. This could include blog posts about local events, news stories, or even just information about your practice. The key is to make sure that your content is relevant and interesting to your local community.
Conclusion
Local SEO is a great way to attract new patients from your local community. By optimizing your website, online listings, and social media profiles for your city or town, you can improve your visibility in search results and attract more patients.
