To start the digital transformation of a company, it is necessary to change the way people work, to challenge their way of thinking and to modify the work processes and strategies they rely on every day with candy boxes.
Although this may seem simple, digital transformation is almost always a complex and often mortifying process but, today more than ever, it is an unavoidable and indispensable process for the continuation of any activity. It is about establishing a new mentality in the company and a new way of approaching daily work that involves leaving the comfort zone and the need to learn new skills, especially for those who, in the company, deal with management, marketing and of sales thedigitaluprise.
The digital transformation that has been underway for a few years but has been brutally accelerated by the pandemic represents a completely different way of working, requiring CEOs, executives, IT departments and even new hires a different mentality as a digital transformation does not simply translate into adopting new technologies. In fact, digital transformation represents a profound change in organizational activities and processes , skills and business models and is necessary to take advantage of the opportunities that digital technologies have brought to society as a whole.
This is for all levels of activity, obviously declining resources and interventions in an appropriate manner and having a clear path of change to be implemented in one’s organization both in the short and long term.
For managers and entrepreneurs this must be translated into a project for the evolution of their business as it is now really a matter of inside or outside, either you are there or you are not.
In this radically changed world, consumer habits, the methods of acquiring knowledge about a product, what is expected from the after-sales service, the behavior of the salesperson and every point of contact between buyer and company must in fact be completely rethought and rethink. in this case it means equipping oneself with new evaluation metrics, being willing to abandon preconceptions and ideas that have settled in recent decades, opposed by a system that tried in vain to defend itself with all possible weapons.
It means abandoning forever the saying “It has always been so and always will be” and reviewing one’s cultural paradigms, one’s beliefs, one’s habits.
It is definitely not an easy task but to evolve and not just survive, you need to put all your mental abilities into play, be creative, resilient and determined. As well as you need a Digital Marketer Expert to do some branding.
And for the younger ones? Digital transformation opens up to them a universe full of possibilities and dreams ready to come true. Their passion for video games and their innate ability to tinker with computers and mobile phones already today represent very important skills for the world of work and it will be them who, in a world of work that every day more, at least in our latitudes , is oriented towards the advanced tertiary sector will be able to help all those entrepreneurs who by year of birth and entrepreneurial culture must be helped to change paradigm lafoxmedia.