A technological revolution is imminent in restaurants. Whether it’s online booking, mobile apps for ordering and paying, or providing feedback with just a few taps on your phone, there’s a technology solution for every customer and restaurant need. Fast casual restaurant segment has been pioneers in adopting these technology solutions like digital menu, online ordering system, delivery and reservation. However, full-service restaurants are increasingly open to experimenting with these solutions, offering diners more choice.
On average, 8 out of 10 passers-by enter a retail store because of a compelling sign. Therefore, to remain competitive, your visual appeal must stand out from the rest. Considering the right choice for a brand can be difficult as there is debate about whether digital menu boards are more influential than non-digital menu boards.
For better understanding, let’s explore the key differences and advantages of choosing digital menu over traditional/paper and digital menu boards and whether switching is right for your brand.
Cost efficient:
With paper menu, you must consider the expensive printing costs of creating all the visual materials, but not with digital boards. Instead of reprinting updated menus, you can quickly and easily apply digitized menu changes to your digital signature via your computer.
Digital menu boards not only reduce material costs, but also reduce food costs and waste with digital menu system. The Himenus digital menu board syncs with his point of sale, point of sale and systems so staff can more accurately track inventory.
Given the economies of scale, digital menus save money in the long run as well. Economies of scale are the cost reductions that occur when a company increases production. Depending on the restaurant and its seasonality, the paper board may need to be updated or revised 5-6 times a year.
Visual impact:
Digital signage captures the customer’s attention and can influence their purchasing decisions by creating intimate one-on-one interactions. Himenus QR menu can also focus on offers and promotions that increase overall sales. Access to video content adds an element of movement to the menu board to grab the customer’s attention faster.
Hours of operation:
Unlike static menu boards, digital menu boards can promote products even after the store closes. With brightly lit screens, this brings the restaurant outdoors and allows it to share its brand with prospective customers walking past the restaurant. Employers can use digital signage software to schedule nights, and you can customize your non-business hour’s message.
Easy for scheduling and updating:
Employers can set up a digital menu board with Himemus to automatically change the menu at certain times of the day. No need to physically swap lunch and dinner menus. New menu items can now be added, and prices changed remotely. Administrators can add or change information instantly using a smartphone or any device with internet access. Digital menu boards can also be quickly updated to comply with new or upcoming health legislation.
With a digital menu board, entering this information is almost effortless, helping restaurants stay up-to-date and compliant. This also helps inform consumers of their caloric intake and promotes a health-conscious mindset.
Better management:
As your restaurant grows, it can become more difficult to maintain a consistent look and feel across multiple locations. Traditional menu boards don’t guarantee that your menu will look the same everywhere.
A digital menu with Himenus board eliminates uncertainty with the ability to update all menus at once. This eliminates menu discrepancies and creates a fluid brand image and marketing strategy. Centralized management also eliminates errors and inefficiencies. Employers can monitor screens and control content and messages from virtually anywhere if they have an internet connection.
Return on Investment:
To compete with continuously changing markets, restaurants must be as innovative as ever. A digital menu board will practically pay for itself and increase a business’s return on investment. ROI is the ratio between net profits and the cost of investment. By increasing sales margins and maximizing seasonal opportunities, promoting upsell purchases through the digital experience, improving the impact of a brand, and eliminating static menu printing costs this positively affects a company’s ROI.
Target customer:
A customer may view a static menu board multiple times and then begin to move away from the content. Not only does the digital board display frequently updated content, but employers can easily tailor promotions to their target audience. For example, to check for regular or frequent customers and offer them with promotions and discount deals. Also, can integrate with social media platform for better engagement.
Environmental damage:
An estimated 18 million acres of forest are lost to deforestation, 40% of which becomes paper products. This includes catalogs and glossy paper, commonly used materials for menus, and attached menu tags. Digital boards are easy to change and update without the need to print new messages. Digital menu signage eliminates the need for paper menus, reduces a company’s environmental footprint, and increases profits by reducing printing costs. LED technology makes digital menu boards an eco-friendly option as they consume less energy than other light sources.
Conclusion:
Now that we know how much digital menus can improve the customer’s dining experience and has overall impact on restaurant growth. Restaurant Management System is certainly needed right now. Eliminate human error, manage risky updates, and schedule menus as needed with a digital menu solution with Himenus.
