Most people are working today and barely have time on the weekend to visit a salon. They do not want to spend time in a long waiting queue for their turn.
With the digitisation in the salon industry, an online salon booking app solves their issue and lets them book salon service appointments. Individuals can book from the comfort of their homes with just a few clicks.
Over 50% of salon and spa customers book their appointment outside the opening hours.
Not all business owners have enough skills to transform their business to digital technologies, and that is when this post will help you.
If you are trying to discover approaches to succeed in today’s competition, follow the below-mentioned practices that will help you to boost your salon business productivity.
Practices to Follow for Digitising Salon Business
|1. Evaluate Everything
One of the best parts about digitising your traditional systems is that you can evaluate entire business operations thoroughly.
Everything can become scalable effortlessly. However, keep in mind that just because everything is measurable, it does not mean you should go through the evaluation process.
If you rigidly emphasise a bunch of metrics, there is a high chance that you can forget the most crucial ones.
|2. Digitise Marketing Strategies
Based on the scale of your business, your marketing strategy may contain different moving parts, each with specific goals. A solid digital marketing strategy aids your business to accomplish particular digital goals via carefully chosen mediums.
When it comes to attracting new customers while keeping the existing ones happy, nothing will help more than digital and social media marketing strategies.
Even transforming your salon business to digital technology, it is necessary to keep focusing on three things – getting new clients, retaining them, and growing them.
|3. Go Step-by-step
A frequent mistake businesses make while digitising their services is they try to perform and execute “Everything now” and throw away everything they have without knowing its importance.
Instead, it is important to repeat, launch a new tool at a time, train employees to use them, track its impact, and roll out the next thing only when you are good to go.
|4. Full Automation
Being fully automated is beneficial for different reasons, accepting the fact that it is better for the environment as you will print out fewer receipts and physical records.
The data, one of the significant aspects of your salon business, has been maintained and backed up well with full automation.
|5. BYOD Programs
Bring Your Own Device (BYOD) programs are widely accepted at many salons and spas because they enable staff to leverage the already familiar tools to get their jobs done.
When you use a cloud-based system to execute your business operations, it is accessible from any device having a stable internet connection. You can also save money by empowering your staff by letting them bring their own devices to work.
|6. Search for Helping Hands
As a salon and spa owner, you might need assistance while digitising a business. For that, you can go out and find an expert to get help.
Search for a specialist on freelancing platforms like Upwork, PeoplePerHour, etc.
|7. Do not use technology for technology’s sake
One of the biggest mistakes salon and spa business owners make when trying to digitise is that they get stuck to modern technologies and assume that they will work wonders instead of thinking of them as tools to simplify employees’ jobs.
It is pointless to use modern technology just for the sake of it. You have to ensure that any technology that you leverage serves any intent.
Along with the above-mentioned practices, you should follow these tips to boost business productivity.
- Plan your employees’ shifts and schedules properly
- Understand your team well
- Plan shift according to the client’s convenience
- Have day-to-day sync with your employees
- Give your employees the option to deal with their own schedule
- Book the client appointments online
- Factor to keep in mind for the walk-in clients
- Have a well-scheduled service routine
- Start and finish on time
- Factor in equipment check and salon tidying up
- Plan an agile client communication method
- Digitise paperwork
- Send appointment reminders
- Enable online payments
In a Nutshell
You can experience all the above-mentioned best practices that help you to digitise your salon and spa business.
Keep in mind that it is never too soon or too late to go through the digitisation process. The longer you wait to transform your business, the more advantage your competitors will have.
So now is the right time to go and get digital.
