Is SEO in place?
To make sure you are on the first page of Google. As a SEO Sydney coach for entrepreneurs I have set up a routine that will allow you to constantly improve your website. Here are my 5 tips to keep a good search engine optimization on the long term.
Always keep an eye on the keywords you want to rank for
It only takes 5 minutes: look at the evolution of your site in terms of google ranking. Just type in the keywords you want to reach and see how your site is positioned. Has it dropped? This means that optimization or content creation is needed. Is it still improving? It may be time to stop using long tail keywords. This is a technique I use to continue to improve my SEO and ensure proper optimization of my clients’ sites.
Look at your click-through rate to improve your SEO
This is a very important criteria. Being visible on search engines and optimizing your SEO are great things. But you need to make sure that these optimizations lead to conversions and sales. And for that, you need to install a program like Google Search Console or Google Analytics. Maybe many visitors see your site on a search engine but do not click on it: it is important to identify the reasons for this rejection.
The evolution of the number of visitors on your website
This is my third tip to improve your SEO. It is very simple: keep an eye on the evolution of the number of visitors. Is the number of visitors decreasing? If you find out early, you will have more room to improve. Possible causes: a faulty internal link? A bad indexation of your pages? Backlinks that have disappeared? A tool like Google Analytics will allow you to see clearly.
The importance of loading speed for a good optimization
To stay on the first page of search engines, you need to make sure your website is fast. This means, in a few words, making sure that your pages are displayed quickly so that your visitors don’t get scared away. The best tool to track this data is called Screaming Frog. It allows you to analyze the loading speed of your web pages. In most cases, a work on the size of the images is necessary. You need to make sure that these optimizations lead to conversions and sales. And for that, you need to install a program like Google Search Console or Google Analytics. Maybe many visitors see your site on a search engine but do not click on it: it is important to identify the reasons for this rejection.
Improve your SEO and monitor your bounce rate
Sometimes, the SEO is good, but the site does not convert. Despite a good netlinking, a quality internal link and a good referencing, you don’t manage to sell. It would then be interesting to look at your bounce rate. This will allow you to modify your site and at the same time improve your seo.