360 Degree Marketing means marketing All over The world focusing more on customer Need, Requirement, Satisfaction ,Promotion of your Brand And Delivering Message To Potential customers through Social media Platform.
It is a Technique Used to Make Your Brand promotion in Online Market through Various Channels that Are Popular in Social Media. That is Facebook, Instagram, Twitter and YouTube. These Sites have become Very Popular in the recent time and is used by every age group people.
360 Degree Marketing has been Classified into Two Forms:-
- Integrated Marketing
- Web 2.0
Integrated Marketing
This Marketing method mainly focuses on the Customers Need, Current and Latest Trend in Market. It main Focus is to how to Engage Customer traffic in Website by Using the Trendy techniques which attract Users Immediately. For Better use of this method you have to carry out a Survey and Need to communicate directly with Customers and Know there Requirements and which product is Mostly need by them.
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Here you can Use numerous techniques to advertise your brand and that are Email Marketing, Video, Images, Blogging, Messages and Multimedia Text. Knowing Customer need Make Easy For you to Express Your Brand To them in the way they want.
Web 2.0
This Method Is Used to See the Response of Customers On the promotion you made In the Form of Video, Blog or image. Customer Reviews, Comment and Likes Show that your Promotion is working or not. Through this Method You can also make Modification in your advertisement after knowing the interest Of Customer.
How 360 Degree Marketing is Implemented
There are numerous ways Through Which 360 Degree Marketing can be implemented like
Video marketing
It has become a latest Trend In market and Most of The People like This Method to Grab Information about any Brand or Product. As It Easily conveys the Brand Image to Public In simple Language which is Easily Understood by All and You can any time watch Video as Per Your Convenience. Even you can make your video attractive by Adding graphical images and vibrant themes in Background to Grab User Attention. Make Sure to Add Infotainment in your Video means Information with little bit of Entertainment so that it should not Become Boring for Users.
SEO Banner
This is a Paid Promotion. Here you can make Banner and Pop-ups of Your Company and Promote them in Search Engines like Google and Yahoo. They Usually Prompt in between the Search Made by every User To diverse There Attention towards Them. It work for only limited time but provide Incredible Result to Company.
Social Media Campaigns
Social Sites like Facebook, Instagram and YouTube are The Most Famous and Used by Every mobile Pho e User. This is an Advantageous Opportunity for you as you can advertise or carry out campaigns in these Sites which are already followed by millions of people. Here you will Get Immediate Response on Your Campaigns and you can Provide Instant feedback to interested customers.
Digital Marketing has Many platforms to Create Any brand Awareness in Market bit Social Media is A Biggest one as It make Visibility worldwide.
About The Author
Gaurav Digital is a digital marketing expert & educator having more than a decade experience in digital marketing landscape. Currently he heads his institute Delhi Courses Institute provides one of the best digital marketing course, having the most advanced curriculum of digital marketing which meets the international quality standards of the digital marketing industry.
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